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Startup Schwag is a web2.0 startup schwag & tshirt of the month club. Subscribe before the 1st of the month and you’ll receive a shirt and 5 stickers (and possibly some other random tchochkies, etc **) by the middle of the month.

This sounds familiar

It’s based on a simple, wonderful idea abandoned by RubyRed Labs in San Francisco: Valley Schwag. They shipped Silicon Valley schwag to subscribers every month. In April 2007, they stopped shwagging. Startup Schwag was launched in early September 2007 to fill the void left by their departure.

I like schwag. I wear logo shirts, event shirts, like they were band t-shirts. I get strange looks wearing my del.icio.us shirt around people who don’t know what it means. I don’t care. It’s web culture.

How does this work for startups?

If you’d like your schwag in our bags, contact us. We print tshirt designs on American Apparel if they’d be popular with users (i.e. TechCrunch, Reddit, imeem). We print stickers and send you the extras. There’s currently no cost involved with stickers. We’re not in the tchochke manufacturing business, but we have hundreds of packages going out – if you want to send us some stuff, we’ll almost certainly send it out if it’s relevant. Everybody loves schwag.

** Bags will always contain a tshirt and 5 stickers – tchochkes will be shipped out if they’re sent to us.